Alpha taken from the first letter in the Greek alphabet is the first phase of beginning a game test. The developers themselves usually play test their game. Alpha software can be unstable and could cause crashes or data loss. Alpha phase typically ends with a feature freeze, which would mean that there will be no more features added to the game. At this point the game is said to be “feature complete”.
Beta
Beta, taken from the second letter of the Greek alphabet, is the point in the testing process where the development phase of the alpha test has just been completed. The beta testing phase will usually have many more bugs in than the completed game. This may be bugs such as speed/performance issues, game crashes or data losses. When delivering a beta version to the users this is called a beta release and is the first time the game is available to the pupil outside of the organization.
The people testing the beta version are called beta testers.
The users that test the game for free usually would get the final game for free
or at discounted price. Some games are usually kept in a continuous beta, where
they add new features and functionality to the game without launching a "final"
firm release.
GoldThe Gold Standard or "going gold” is the term when the product is ready to be delivered to the consumer masses. This is when the development team and the testers completed their tests and have done everything they can to add new features and remove all the bugs they can find. This is now normally when the games have completed the alpha and beta testing and is finally ready to release as a physical copy or digital download or even both.